ColliderCase offers planners, designers and evaluators options that simply are not possible with any other system.

Audience Targeting Options

Via Face Detection

Why not create an alternate version of your content that is triggered by audience members who appear to be under 11? You can choose how to segment the audience, and which content to deliver to them. Automatic segmentation is possible to distinguish age and gender.

Via Tags

Audience members can elect to wear a tag that triggers alternative content when the audience member is close to a ColliderCase

  • Perhaps foreign language visitors are each given a tag that means that every single bit of ColliderCase content is delivered in their own language. 
  • Perhaps expert or special interest groups are each given a tag that unlocks more in-depth or advanced interpretation? This system is completely flexible, and an extremely powerful way to deliver appropriate content to your entire audience.
  • Perhaps a visitor elects to carry a tag that means all content will be delivered in large type?
  • The possibilities are endless…

Tags can take a variety of forms, suitable for each application, operational environment and budget. Please contact us for more information.


Analytics

Two families of sensor are available for the collection of audience data. This section describes sensors for measuring audience engagement. Please go here to find out about sensors for conservation and environmental monitoring.

Data Collected Via Face Detection

It is possible to automatically and instantly work out how old your viewer is, and what gender they are with a staggering degree of accuracy. Face Detection is a completely anonymous service that does not record or keep any information. Face Detection makes no effort to try and work out who your visitor actually is, and therefore respects their privacy and security. ColliderCase and iotaCase® systems can be fitted with a Face Detection camera.

Extremely sophisticated audience engagement intelligence can easily be gleaned from the recorded data.  The system can record the following types of data. If you are familiar with website analytics, then the list below should look fairly familiar:

  • Visits
  • Unique Visits
  • Engagement time (How long a visitor looks at the object or content)
  • Party Size
  • Age 
  • Gender
  • Emotion

This data can be viewed realtime via the VirtualCase.net Control Centre, where there are simple but very powerful tools to be able to interrogate the data in wide variety of ways to give answers to specific questions about performance and engagement, or by ’data mining’ to glean useful insights into who is engaging and who is not. This kind of rich, granular and ongoing data analysis have not been possible before, and will enable forms of automated detailed evaluation that has not previously been possible.

Alternatively, or additionally, executive reports can be automatically and periodically generated and distributed by email.

Data Collected Via Presence Detection

ColliderCase and iotaCase systems can be fitted with sensors that can detect the presence of a visitor at the case. Continuous data from the sensors is sent to the VirtualCase.net Control Centre, where realtime and historic data can be viewed securely from any internet-connected computer in the world. Sophisticated audience engagement intelligence can easily be gleaned from the recorded data. Presence Detection cannot collect as many types of data as Face Detection, but the data types are still incredibly powerful:

  • Visits
  • Engagement time (How long a visitor looks at the object or content)

Automatic Detailed Reporting

It will often be useful to ensure engagement reports reach a client team automatically and in an accessible format. 

Email

You can instruct the VirtualCase.net Control Centre to send automated email reports to a distribution list of your choosing. You can define the period between reports. This might be attractive to programme managers, funders, or for objects on loan.